In his 2005 book Blink, Malcolm Gladwell is certain to make another impact on business and society as a whole. Blink focuses on “rapid cognition,” or quick thinking — the split-second mental processing that leads us to sometimes make great decisions, and other times to make tragic mistakes. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating.
It also introduces another buzzword, “thin-slicing,” that seems certain to enter the business vocabulary. The term refers to focusing on the few factors that matter — and discarding everything that is irrelevant.
In other words, it's possible to gain important information and make good decisions from very narrow slices of experience. As Gladwell writes on his Web site, Gladwell.com, “We live in a society dedicated to the idea that we're always better off gathering as much information and spending as much time as possible in deliberation. As children, this lesson is drummed in us again and again: Haste makes waste; look before you leap; stop and think. But I don't think this is true. There are lots of situations — particularly at times of high pressure and stress — when haste does not make waste, when our snap judgments and first impressions offer a much better means of making sense of the world.”
In the book, Gladwell reveals how people can often make amazingly accurate decisions based on details, impressions, and feelings — better decisions, in fact, than those arrived at by people who ponder and analyze at great length.
This article is from a book review by Richard Lalich.
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